Recently I have noticed that TV reports of UFO sightings have become more frequent, I don't have the stats to back that up but it's just my personal feeling as I try to keep my ears open to the way UFOs are being reported by the media.
It seems that the phenomenon became a wanted 'soft' news item by many local station's editors, and they treat the subject differently than other paranormal activities, you will not see the same treatment given to a ghost story, for example.
We the conspiracy theorists will say this is the way the media chose to prepare us for first contact, slowly dripping down the reality of UFOs, and the possibility of visitors from outer space, to the general public. It could be interesting to ask an editor in a generic news channel and see what the response would look like. I wouldn't count on a straight answer anyway as it was shown in the past that as far as the media moguls instruction for those who manage the media, we are never in the loop.